Assistance to Micro and Small Enterprises Programme (ASMEP)

Assistance to micro and small enterprises program

Garissa Women Entrepreneurs Workshop was organized by Africa Source of Help through the Ministry of Trade, in conjunction with the European Union to help women entrepreneurs to improve their access to new markets and business development opportunities. The workshop was held at Garissa for five days, starting on 28th February to 3rd March 2012.

Ministry of Trade Funded by the European Commission

ASSISTANCE TO MICRO AND SMALL ENTERPRISES PROGRAM [ASMEP]
REPORT ON CAPACITY BUILDING WORKSHOP FOR GARISSA COUNTY WOMEN ENTREPRENEURS
HELD AT AINUL QAMAR HOTEL, GARISSA.

Submitted by:
Wayama Jibril S.H.G,
P.O. Box 888-70100,
GARISSA.

In Partnership with Africa Source Of Help
28TH FEBRUARY, 2012 TO 3RD MARCH 2012

The Main Themes of the Workshop
The entire workshop was centred on the themes illustrated below:

  • Challenges facing women entrepreneurs, and their mitigation strategies.
  • Marketing and access to new markets for women entrepreneurs.
  • Business development opportunities for women entrepreneurs.
  • Joint ventures.
  • Funding methods for new and developing entrepreneurs.
  • Farming as a business.
  • Business leadership dynamics.
  • Pricing strategies.
  • Quality Assurance as a Means of Improving Business.

Participants’ Breakdown

Attendant category Capacity  No. of  part Atten Gender Duration
Sponsor Deputy Director of Internal Trade 1 1 1 day
Sponsor ASMEP representative 1 1 1 day
Sponsor Africa Source of Help representative 3 3 5 days
Sponsor Finance officer, Ministry of Trade 1 1 1 day
Sponsor Provincial director of  trade 1 1 1 day
Sponsor District trade officer 1 1 1 day
Facilitator Facilitator and co-ordinator 5 3 2 5 days
Women entrepreneurs The main target group 58 58 5 days
Others Interested males 7 7 5 days
Total attendants (at least 1 day presence) 78 16 62

 

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